FYN / CASE · CPG · PANTRY
From excluded to recommended in AI meal planning.
A national pantry brand was not appearing in AI-generated meal plans. Restructured attributes and use-case copy moved them into recommendation sets across ChatGPT, Rufus, and on-site search.
◦ BRAND · BRAND X◦ CPG · PANTRY◦ HEADLINE · INCLUSION RATE: 0% → 47%
01 / PROBLEM
What was broken.
◦ DIAGNOSIS
Generic copy and missing dietary/use-case attributes meant the brand was filtered out before AI selection. Marketing language was retrieved by neither retail search nor LLM assistants.
02 / APPROACH
What we did.
◦ APPLIED
- 01Mapped target queries: high-protein, dairy-free, weeknight dinner
- 02Restructured taxonomy and dietary attributes
- 03Rewrote PDP titles and bullets in interpretable language
- 04Aligned content across Walmart, Target, Amazon
- 05Stood up CitePulse monitoring for ongoing visibility tracking
◦ 03 / RESULTS
What moved.
0% → 47%
AI ASSISTANT INCLUSION
#28 → #6
WALMART SEARCH RANK (AVG)
52 → 81
FINDABILITY SCORE
3 weeks
TIME TO FIRST MEASURABLE LIFT
“Before optimization, Brand X was not included in AI-generated recommendations. After restructuring, it appeared in relevant product responses.”
— Engagement note · placeholder pending citation