Different goals
SEO optimizes for rankings—where your URL appears in a list. AISO optimizes for selection—whether AI systems include your product in a recommendation, answer, or shopping list.
Different inputs
SEO is keyword-driven and authority-driven. AISO is meaning-driven and structure-driven. SEO writes for humans first; AISO writes for machine readability while staying aligned to humans.
Different surfaces
SEO targets search engine results pages. AISO targets every system where AI mediates selection: retail search, AI shopping assistants, conversational commerce, and procurement automation.