The diagnostic
AI systems only recommend products they can interpret. If your attributes are incomplete, your copy is generic, or your data is fragmented across retailers, the model can’t form a confident match—and excludes you.
Common gaps
Missing or inconsistent product data; overly marketing-driven language that AI can’t parse; a lack of use-case specificity; and fragmented signals across retailers and content.
How to fix it
Start with a visibility audit. Map your top customer queries, audit how AI systems currently respond to them, identify where your brand is being excluded, and prioritize which gaps to close first.