The Fyndability Index is the industry’s first comprehensive benchmark of product discoverability across major retail channels. Based on analysis of 500+ CPG brands and 15+ categories, it reveals critical insights about how well brands perform in retailer search and AI discovery.
Executive Summary
The 2026 Index reveals a significant findability gap in the CPG industry. While top performers achieve 85%+ findability scores, the average brand scores just 62%. This 23-point gap represents billions in lost sales opportunities.
- Average findability score: 62% (up from 58% in 2025)
- Top quartile performers: 85%+ findability scores
- Bottom quartile: below 45% findability
- Brands with complete semantic attributes see 3× higher visibility
- Retailer-specific optimization improves ranking by an average of 28%
Category Performance
Findability performance varies significantly by category:
What Drives High Findability Scores?
- Complete semantic attributes — top performers have 95%+ attribute coverage with semantic, search-friendly language.
- Retailer-specific optimization — content tailored to each retailer’s search algorithm, not generic copy-paste.
- Consistent content quality — same high-quality, semantic content across all retailers.
- Active monitoring — regular tracking and correction of content drift.
- AI-semantic language — copy that matches how customers actually search, not marketing jargon.
Competitive Benchmarking
Category leaders maintain 20–30 point findability advantages. Mid-tier brands can close the gap with semantic optimization. Smaller brands often outperform larger competitors through better content quality. Private label brands are catching up through improved semantic content.
The Impact of AI Search
With the rise of AI-powered search (Amazon Rufus, Walmart GenAI, ChatGPT Browse), semantic content has never been more important. Brands with AI-semantic content see 40% more conversions, semantic attributes drive 3× higher visibility in AI search results, and FAQ content optimized for search intent improves discovery by 25%.