FYN / USE CASE · ECOMMERCE
eCommerce & direct.
On-site search, recommendations, and AI assistant inclusion. Whether you’re running a DTC site or a marketplace listing, AISO moves products from invisible to selected.
01 / SURFACES
Where AISO matters in eCom.
◦ TOUCHPOINTS
◦ 01
On-site search
Internal search engines now use semantic ranking.
◦ 02
Recommendation rails
Cross-sell and personalization driven by attributes.
◦ 03
AI assistants
ChatGPT Browse, Rufus, and chat-driven discovery.
◦ 04
Comparison engines
Price, attribute, and category aggregators.
02 / APPROACH
What we deliver.
◦ APPLIED
01
Catalog enrichment
Structured attributes, FAQs, and use-case copy written to be retrieved by AI assistants.
02
On-site search tuning
Align taxonomy, synonyms, and PDP metadata with how customers actually query.
03
Recommendation eligibility
Enrich data so personalization engines can match your products to context.
04
Selection monitoring
Track inclusion across ChatGPT, Rufus, and other AI surfaces over time.
The new shelf isn’t a page. It’s an answer.